LotusFlare is a provider of cloud-native SaaS products based in the heart of Silicon Valley. Founded by the team that helped Facebook reach over one billion users, LotusFlare was founded to make affordable mobile communications available to everyone on Earth.

Today, LotusFlare focuses on designing, building, and continuously evolving a digital commerce and monetization platform that delivers valuable outcomes for enterprises. Our platform, Digital Network Operator® (DNO™) Cloud, is licensed to telecommunications services providers and supports millions of customers globally.

LotusFlare has also designed and built the leading eSIM travel product - Nomad. Nomad provides global travelers with high-speed, affordable data connectivity in over 190 countries. Nomad is available as an iOS or Android app or via getnomad.app.

The Director of Marketing is a hands-on, full-stack contributor responsible for developing and executing the global marketing strategy for our B2B software and services. This role will drive market expansion and revenue growth by translating complex technical value propositions into compelling business outcomes.

The ideal candidate will be a sleeves-rolled-up leader who can both strategize at the executive level and execute marketing campaigns.  The candidate will work from our Toronto office 3 days per week. 

Key Responsibilities

Strategy & Product Positioning 

• Define Core Messaging: Work closely with the Product teams to define differentiated, clear, and customer-centric narratives, value propositions, and positioning for both DNO Cloud.

• Market & Competitive Intelligence: Drive market and competitor research and customer requirements definition to inform product marketing strategy and identify new business opportunities.

• Go-to-Market (GTM) Planning: Own the full GTM plan for product launches, defining the target buyer’s journey, and mapping effective digital channels (SEO, social media, events, collateral).

Content & Demand Generation 

• Content Leadership: Drive the creation and delivery of thought leadership content, including webinars, high-value technical blogs, events, and client case studies to generate new revenue opportunities.

• Asset Production: Produce high-quality, on-message marketing assets, including sharp, succinct pitch-decks, product data sheets, solution web pages, and product demo scripts.

• Lead Generation & Nurturing: Implement scalable programs that consistently generate a high volume of qualified leads and focus on conversion throughout the sales funnel.

• Communications & PR: Develop press releases and media materials, and manage key relationships with newswire services and industry analysts.

Cross-Functional Execution 

• Web & Digital Channel Ownership: Contribute to the ongoing development of LotusFlare.com, ensuring optimization of messaging, content, design, and website performance.

• Sales Enablement: Work closely with Sales and Business Development teams to provide necessary collateral, presentations, and market intelligence to support active sales cycles.

• Event Management: Contribute to company participation at industry events and conferences, managing all aspects from speaker submissions and booth collateral to budget and follow-up activities.

Required Qualifications

• Communication: Exceptional presentation skills, executive presence, and the ability to confidently deliver presentations to audiences of all sizes.

• Experience & Tenure: 10+ years of relevant experience demonstrating the ability to manage and scale full-stack B2B marketing programs.

• Enterprise SaaS Expertise: Demonstrated results and hands-on experience marketing enterprise SaaS software to Fortune 500 or Global 2000 clients.

• AI:  Adept and using AI tools to drive marketing velocity, quality and productivity.

• Telecom Domain Knowledge (Highly Preferred): Experience marketing to communications service providers (CSPs) and a deep knowledge of their specific business and technical challenges (e.g. BSS, monetization, 5G).

• Strategic and Analytical Acumen: Consistent track record of using data and analytics to drive decision-making and a strong history of setting and delivering against measurable marketing metrics (KPIs).

• Leadership & Influence: Proven ability to navigate ambiguity, drive clarity, and build strong working relationships with globally dispersed, cross-functional teams (Product, Sales, and Finance).
  
  
  Benefits we have for you:
  - Competitive salary package
  - Paid lunch (In the office)
  - Private healthcare
  - Yearly bonus
  - Training and workshops
  - Top-of-the-class engineers to learn from and work with
  
  About us:
  At LotusFlare, we attract and keep amazing people by offering two key things:
  - Purposeful Work: Every team member sees how their efforts make a tangible, positive difference for our customers and partners.
  - Growth Opportunities: We provide the chance to develop professionally while mastering cutting-edge practices in cloud-native enterprise software.
  
  From the beginning, our mission has been to simplify technology to create better experiences for customers. Using an “experience down” approach, which prioritizes the customer's journey at every stage of development, our Digital Network Operator™ Cloud empowers communication service providers to achieve valuable business outcomes. DNO Cloud enables communication service providers to innovate freely, reduce operational costs, monetize network assets, engage customers on all digital channels, drive customer acquisition, and increase retention.
  
  With headquarters in Santa Clara, California, and five major offices worldwide, LotusFlare serves Deutsche Telekom, T-Mobile, A1, Globe Telecom, Liberty Latin America, Singtel, and other leading enterprises around the world.
  
  Website: www.lotusflare.com
  LinkedIn: https://www.linkedin.com/company/lotusflare
  Instagram: https://www.instagram.com/lifeatlotusflare/
  Twitter: https://twitter.com/lotus_flare