Regional Marketing Lead
Nomad eSIM, powered by LotusFlare, is transforming how the world connects through best-in-class eSIM technology. We're looking for a performance-driven Affiliate & Influencer Marketing Lead to scale our affiliate and creator programs across North America, Europe, and Asia-Pacific.
You’ll set the blueprint in the U.S., our largest market, and scale best practices across Europe and Asia through regional managers. You will be responsible for the strategy, operations, and growth of this acquisition channel, overseeing systems, partnerships, and campaign performance globally. This role sits at the heart of Nomad’s acquisition engine, blending brand, data, and partnerships.
Job Responsibility
Own the regional marketing strategy and execution, aligning with global brand and business goals
Act as the local GTM lead for product launches, regional market entries, and high-impact campaigns Localize and activate across brand, digital, partnerships, PR, events, and influencers
Build and manage relationships with local agencies, creators, affiliates, and media partners
Optimize regional acquisition and retention funnels with support from global growth and product teams Gather and share market and consumer insights to shape global positioning and campaign planning Track and report on regional KPIs, including brand health, campaign ROI, and performance marketing outcomes
Hire, lead, and mentor regional contractors or future team members, shaping a best-in-class local presence
Job Requirements
At least 7 years of experience in marketing, ideally in GTM, regional, or integrated marketing roles Strong cross-functional collaborator, able to bridge regional execution with global priorities
Experienced in full-funnel marketing, spanning brand, acquisition, and lifecycle
Deep understanding of local culture, platforms, media, and consumer behavior
Proven ability to manage external partners including agencies and influencer networks
Comfortable in high-autonomy, fast-growth environments, with the ability to make data-informed decisions
Entrepreneurial — scrappy, proactive, and resourceful, with a bias for action
Bonus Points For
Experience launching or scaling consumer tech, travel, or telco products in the region
Familiarity with both B2C and B2B2C marketing motions
Prior work experience in a global org or matrixed team structure
Some knowledge of eSIMs, mobile connectivity, or telecom industries
Fluency in a regional language beyond English
Why Join Us
Nomad eSIM, backed by LotusFlare, is reimagining mobile connectivity for the modern, global consumer. Whether you're a digital nomad, a business traveler, or a family on the move, Nomad eSIM provides affordable, seamless eSIM access in 200+ destinations worldwide.
As part of LotusFlare’s global ecosystem, you’ll join a company that supports top-tier communications service providers (CSPs) like Deutsche Telekom, Globe Telecom, T-Mobile, and Singtel. LotusFlare’s cloud-native Digital Network Operator® (DNO™) Cloud platform empowers CSPs to efficiently monetize their network assets.
With headquarters in Silicon Valley and offices across Europe and Asia, we’re building a global-first, high-performance team. This role is your chance to lead regional growth, influence global strategy, and help define how millions of people stay connected around the world.
Website: https://www.getnomad.app/
LinkedIn: https://www.linkedin.com/company/realnomadtravel/
Instagram: https://www.instagram.com/mynomadesim/
X: https://x.com/realnomadtravel
- Department
- Marketing
- Locations
- London, United Kingdom
- Remote status
- Temporarily Remote
Already working at LotusFlare?
Let’s recruit together and find your next colleague.