Introduction:

Nomad is a world-leading eSIM business, powering multi-millions of users every year with high-speed, affordable travel connectivity across more than 200 destinations worldwide.

Beyond its consumer travel offering, Nomad operates multiple verticals. Its enterprise business delivers API-driven eSIM provisioning and lifecycle management deeply embedded within world-leading fintech, travel, aviation, and digital consumer apps. In parallel, Nomad runs a wholesale platform providing global data connectivity via API, supporting many of the world’s leading eSIM brands with robust infrastructure, scale, and reliability.

Nomad is built and operated by its parent company, LotusFlare. Founded by the team that helped Facebook scale to over one billion users, LotusFlare designs and delivers cloud-native SaaS platforms for digital commerce and monetization, licensed to telecommunications providers and supporting millions of subscribers globally through its Digital Network Operator (DNO™) Cloud platform. LotusFlare has also entered into a strategic partnership and equity investment with Ericsson, further strengthening its position at the core of the global telecom ecosystem.

Job Description and Responsibilities:

Nomad is looking for an experienced Product Marketing Manager to join our marketing team in Belgrade. As the founding Product Marketing hire for Nomad B2B, this person will own and build the full Nomad B2B product marketing function across all verticals. This role requires exceptional English language and writing skills, along with a strong understanding of enterprise software and SaaS.

The role will have primary responsibility for defining and executing Nomad’s B2B go-to-market and product marketing strategy, working closely with Product and Sales. This role reports to the Global Marketing Lead in Singapore, with a dotted-line relationship working closely and primarily with the Director of Sales for Nomad, based in London.

Key Responsibilities:

• Craft clear messaging and unique selling propositions that distinguish Nomad in the market.

• Communicate the core ideas of Nomad and the value our products deliver to customers and prospects.

• Plan and lead in the launch of new offerings and services across global markets.

• Create marketing materials such as blog posts, website copy, case studies, product briefs, sales presentations, and POV papers to support enterprise sales efforts.

• Manage a full yearly marketing release roadmap ensuring all future product releases are communicated to the market clearly and timely.

• Present LotusFlare and Nomad offerings to internal teams and external clients, aligning product value propositions with go-to-market strategies.

• Work closely with Nomad sales leadership and broader business stakeholders to ensure the growth engine and GTM strategy are fully aligned with overall marketing objectives.

• Become the subject-matter expert on the Nomad B2B technology stack, including API-driven eSIM provisioning and wholesale offerings (eSIMfx).

• Support RFXs with enterprise clients by providing sales enablement tools, collateral, and bespoke designs based on client requirements

• Translate these insights into a structured monthly B2B marketing plan spanning social, events, email, and sales enablement.

• Partner with the sales team on prospecting, deal support, and post-sale upsell initiatives.

• Conduct market research to gain an understanding of the competitive landscape and help establish product differentiators.

• Coordinate timelines and deliverables with Product Management to align marketing initiatives with product development cycles.

• Architect and execute a "Search Everywhere" strategy that integrates SEO, Paid Search, and GEO (Generative Engine Optimization) to ensure the product is cited as the authoritative solution in AI-generated answers, dominates top-of-page paid placements, and maintains high-intent organic rankings for our core software category.
  

Job Requirements:

• Minimum 5 years of experience in product marketing within SaaS or technology companies.

• Proven experience taking complex B2B technology products to market, ideally across API-led, platform, or SaaS businesses.

• Ability to deeply understand a technical product stack and turn it into clear positioning, messaging, and differentiated value propositions.

• Demonstrated ownership of go-to-market strategy, from ICP definition and use cases through to launch, enablement, and growth.

• Strong commercial mindset, with experience supporting pipeline generation, deal execution, and post-sale expansion alongside sales teams.

• Ability to work directly with customers and prospects to validate messaging, refine ICPs, and influence product and GTM direction.

• Experience building and executing integrated marketing plans across content, email, events, social, and sales enablement.

• Comfortable operating in a zero-to-one environment with high autonomy, accountability, and cross-functional influence.

• Strong written and verbal communication skills, with the ability to simplify complex ideas for technical and non-technical audiences.

• Ability to execute a unified search strategy that bridges SEO, SEM, and AI Discovery. Proficiency with the modern search stack (e.g., Ahrefs/Semrush, Google Ads, and AI-tracking tools like Profound or RankScale).

• Bachelor’s degree in Marketing, Communications, or Business. A master's degree is a plus.

• Experience working across global time zones (US, UK, Serbia, India, China,Singapore).
  

Benefits:

• Competitive salary package aligned with growth.

• Private healthcare coverage.

• Paid lunch (in the office).

• Yearly performance bonus.

• Training, workshops, and mentorship programs.

• Flexible working hours and a hybrid work model (typically two remote days per week).

• Collaborative global team environment with opportunities for real impact.
  

About LotusFlare:

At LotusFlare, we attract and keep amazing people by offering two key things:

Purposeful Work: Every team member sees how their efforts make a tangible, positive difference for our customers and partners.

Growth Opportunities: We provide the chance to develop professionally while mastering cutting-edge practices in cloud-native enterprise software.

Based in Silicon Valley, LotusFlare simplifies technology and customer experience to deliver valuable outcomes for enterprises. The company’s flagship product, DNO™ Cloud, is an AI-driven, cloud-native commerce and monetization platform that serves as a digital Business Support System (BSS) for communications service providers. LotusFlare also owns and operates Nomad eSIM, a global connectivity service providing travelers with convenient, reliable, and affordable data plans in over 200 destinations.

LotusFlare is a trusted partner to leading global enterprises, including Deutsche Telekom, T-Mobile US, A1, Globe Telecom, Liberty Latin America, Singtel, MTN, and TELUS. Learn more at lotusflare.com.

🌐 Website: www.lotusflare.com

💼 LinkedIn: LotusFlare

📸 Instagram: @lifeatlotusflare

🐦 Twitter: @lotus_flare